# mobile1st.com

> AI-optimized mirror of mobile1st.com containing 24 pages totalling 28,883 words of clean markdown content, structured data, and semantic HTML. Original source: https://mobile1st.com/. Last updated: 2026-06-15T17:47:19.872Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [site-root.html](/content/site-root.html) (1 words)

## Articles & Blog Posts

- [podcast/everything-is-downstream-from-your-erp-wayne-stratbucker.html](/content/podcast/everything-is-downstream-from-your-erp-wayne-stratbucker.html) (1 words)
- [podcast/the-b2b-revolution-is-here-it-just-doesnt-look-sexy-daniele-tedesco.html](/content/podcast/the-b2b-revolution-is-here-it-just-doesnt-look-sexy-daniele-tedesco.html) (1 words)
- [Your Ads Made a Promise. Your Landing Page Broke It.](/content/news/your-ads-made-a-promise-your-landing-page-broke-it/index.html): All of that beautiful, segmented, persona-matched creative is driving traffic to the exact same landing page. And it's costing you 20% of your revenue per visitor. (1,803 words)
- [The Top 7 Ways to Use Personalization on Your Site, Right Now](/content/news/personalization/index.html): Seven high-leverage personalization tactics for Shopify brands ready to move beyond friction reduction and into demand generation. (2,134 words)
- [We Scored 21 Top DTC Brands on Message Match. The Average Was 62/100.](/content/news/message-match-index/index.html): We pulled live Meta ads from 21 of the best-known DTC brands and scored how well each landing page keeps the ad's promises. The average was 62 out of 100, and nine brands scored below 60. (1,377 words)
- [Directors of E-Commerce Don't Get Fired for Missing Revenue. They Get Fired for Not Managing Up.](/content/news/managing-up-ecommerce-directors/index.html): Six practical habits that keep Directors of E-Commerce employed: weekly Slack updates, pre-announcing bad news, and building a win inventory before you need it. (1,933 words)
- [Stop Personalizing. Start Being Relevant.](/content/news/stop-personalizing-start-being-relevant/index.html): Why 'personalization' is the wrong goal -- and how content relevance is the metric that actually moves revenue. (1,519 words)
- [How to Use Experts to Build Community](/content/news/how-to-use-experts-to-build-community/index.html): BPN didn't try to build a community for everyone. They built an event for the experts and let everyone else watch. Here's what that looks like and how to replicate it. (1,399 words)
- [The Post-Click Audit Nobody Runs: A 7-Part Scorecard for Ad-to-Page Fit](/content/news/the-post-click-audit-nobody-runs/index.html): You have a dashboard for everything before the click and nothing after it. Here's a 7-part scorecard that finds the cheapest revenue you'll ever recover: the page that breaks the promise the ad just made. (1,812 words)
- [The 6 Advanced E-commerce Reports To Build a $100M Brand](/content/news/advanced-reports/index.html): If you’re running an e-commerce brand doing $5M, $20M, or $80M, I’m going to tell you something your Facebook ads agency won’t: Your ROAS is lying to you.It’s the great industry secret. (1,380 words)
- [How to Prioritize Experiments](/content/news/how-to-prioritize-experiments/index.html): If you’re running a brand doing $20M or $50M, you know the drill. (1,358 words)
- [How E-commerce Directors Should Actually Be Using AI Right Now](/content/news/ai-for-ecommerce/index.html): Three practical ways e-commerce directors should actually be using AI right now — without building custom software or managing technical debt. (1,071 words)
- [Your Offer Sucks. Stop Obsessing Over Friction.](/content/news/offers/index.html): Low conversion isn’t a friction problem. It’s an offer problem. Here’s how to fix it. (1,429 words)
- [The E-Commerce Director's Cut](/content/news/index.html): The E-commerce Director's Cut: practical, opinionated writing on experimentation, personalization, and Revenue Per Visitor from the Mobile1st team. (1,258 words)
- [Your Product Recommendation Slider Is Lying to You](/content/news/product-recommendation-sliders-are-lying-to-you/index.html): Product recommendation sliders are the wrong tool for the job. Here's why category-routing beats single-item guessing, and the 4.5% RPV lift to prove it. (1,263 words)
- [The Four Things Standing Between Your Traffic and Your Revenue.](/content/news/four-things-that-matter/index.html): The four conversion killers showing up on almost every e-commerce site doing $10M–$100M, and the specific fix for each. (1,213 words)
- [How to steal budget for an experimentation program(me) and look like a genius](/content/news/budget/index.html): I love words that are spelled differently in British English and American English. (1,130 words)
- [The Friction Playbook Is Broken. Here's What Replaced It.](/content/news/the-friction-playbook-is-broken/index.html): Removing friction stopped working. Here's why the demand capture era is over — and what the brands actually growing right now are doing differently. (1,224 words)
- [Why Your $200K Personalization Platform Isn't Moving RPV](/content/news/why-your-personalization-platform-isnt-moving-rpv/index.html): A walk through the 7 types of on-site personalization, the failure mode of each, and why almost every brand skips the layer that matters most. (3,680 words)
- [Not sure where to start?](/content/quiz/index.html): Answer 5 questions about your business and we'll tell you exactly which Mobile1st program fits — and why. (1,099 words)
- [Your Customers Don't Care About Your Features (Even When They Tell You They Do)](/content/news/outcomes-not-features/index.html): Customers buy outcomes, not features. Here's the simple PDP test we run with clients and how to find the outcome language already sitting in your post-purchase survey. (796 words)
- [sitemap-xml.html](/content/sitemap-xml.html) (1 words)
- [video-sitemap-xml.html](/content/video-sitemap-xml.html) (1 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives